Toyota Motorsport Dijenamakan Semula Sebagai Toyota Gazoo Racing Europe

Toyota telah lama terlibat dalam sukan permotoran, tetapi pada tahun 2000-an, syarikat itu terpaksa menamatkan banyak kereta sukan legenda mereka untuk bertahan dalam realiti ekonomi yang lebih keras. Tetapi itu memberi sedikit masalah kepada imej syarikat, dan ini memulakan usaha besar untuk memperkenalkan semula sukan permotoran sebagai nadi jenama. Sebahagian dari perubahan besar ini terjadi ketika syarikat memutuskan untuk menggunakan “TOYOTA GAZOO Racing” sebagai jenama sukan permotoran global mereka. Perubahan itu baru-baru ini memuncak di bahagian sukan permotoran Eropah mereka secara rasmi menukar nama syarikat mereka. Namanya telah diubah dari TOYOTA Motorsport GmbH (a.k.a TMG) menjadi TOYOTA GAZOO Racing Europe GmbH (a.k.a TGR-E).

Ini bukan pertukaran nama pertama syarikat. Syarikat ini bermula pada tahun 1979 sebagai Andersson Motorsport GmbH di Cologne, Jerman. Pada tahun 1993, ia menjadi anak syarikat milik penuh Toyota dan menukar nama TMG.

300+ kakitangan di TGR-E mempunyai tanggungjawab berikut:

• Sokongan komprehensif untuk penyertaan dalam World Endurance Championship
• bekalan enjin untuk World Rally Championship
• pembangunan kereta pengeluaran

Sekarang ini, mereka membantu pengembangan GR Supra GT4.

Kenyataan Media

Toyota Motor Corporation (Toyota) announced that its European research and development base, TOYOTA Motorsport GmbH (TMG), has changed its company name to TOYOTA GAZOO Racing Europe GmbH (TGR-E).

TMG was initially established as Andersson Motorsport GmbH in Köln in 1979, then changed its name to TMG in 1993, when it became a wholly-owned subsidiary of Toyota.

In addition to the company’s engagement in motorsports activities, which it has been conducting since its establishment, in recent years, the company has expanded its work with the GAZOO Racing Company (GRC) by applying the expertise and experience it has cultivated in motorsports over the years to the development of GR series production cars. The change in the company name reflects its closer relationship with GRC.

Going forward, TGR-E will continue to serve as the hub for Toyota’s motorsports activities in Europe, working together with GRC from its base in Köln, Germany, and engage in activities including supplying engines for cars participating in both the FIA World Endurance Championship (WEC) and the FIA World Rally Championship (WRC), and helping to develop the GR Supra GT4.

TGR-E will also utilize the knowledge and expertise it has accumulated through its motorsports activities over the years in the development of production cars, and so contributing to the creation of ever-better cars.

Akio Toyoda, President of Toyota Motor Corporation, commented on the name change
“The absolute mission of participating in motorsports, which is a battle of works produced by manufacturers, is winning. That is why TGR Europe must be a team of professionals that produces winning works. To continue winning, we have to do kaizen (continuous improvement) and making things better and better and better, no matter what the circumstances. Our team will continue to make ever-better cars here in Köln, Germany, to win.”