Bab Terbaharu “La Nuova Dolce Vita” Sampai Ke Seoul Korea

“La Nuova Dolce Vita” atau Kehidupan Manis Baharu Ferrari di Seoul

Bersempena dengan pelancaran Ferrari Roma, Ferrari telah melancarkan kempen yang bertujuan untuk menunjukkan bagaimana La Nuova Dolce Vita diwakili di beberapa kota besar di seluruh dunia, melalui pengalaman dan tempat yang benar-benar eksklusif. Hasilnya adalah satu siri video di mana influencer tempatan menjadi pemandu jelajah kota, dengan cara unik Ferrari tersendiri.

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Adakah Malaysia salah satu dari ‘tempat yang benar-benar eksklusif’ yang diumaksudkan ini? Siapakah influencer tempatan yang akan menjadi pemandu jelajah kota ini?

Kami difahamkan, untuk kempen global ini, personaliti yang terpilih termasuk chef terkenal dunia Massimo Bottura yang berpusat di Modena Itali, chef Michelin bintang tiga, Peter Knogl dari Basel, Switzerland, Takayuki Yamada, seorang pelakon dan pengarah yang berpusat di Tokyo dan Kyoto, Jepun, pelakon Hans Zhang dari Shanghai, China, vokalis Adam Levine dari Maroon 5 dari AS dan Tim Raue, chef terkenal dunia dari Berlin, Jerman.

Seoul, Korea dipilih sebagai kota dan negara terbaharu untuk kempen media sosial global “La Nuova Dolce Vita” ini.

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Pelakon Jung Haein dipilih untuk menyampaikan erti “La Nuova Dolce Vita” dengan memandu lalu tempat-tempat simbolik di Seoul.

Malaysia? Belum sampai tahap lagi? Siapa yang layak wakil kita?

Kenyataan Media

Ferrari has unveiled the latest chapter of Ferrari Roma’s global campaign video —  La Nuova Dolce Vita in Korea.

Korea marks the latest chapter of this campaign. Actor Jung Haein was selected as the main protagonist of the Korea campaign. His urban and clean image and calm voice are in harmony with Ferrari Roma’s refined design and beautiful visual.

The elegant figure of Ferrari Roma shone in the background of Seoul, including Gwanghwamun, Namdaemum, Namsan, and the Han River, where tradition and modernity, tranquility, and dynamism coexist.  Actor Jung Haein remarked in the video that a sweet life exists all around us.  To him, La Nuova Dolce Vita is a feeling of excitement and having a different perspective as if looking at the world for the first time.  He adds that for him, ordinary moments turn into special moments and the most special and most valuable things exist within reach as if they are always with him forever.  And he is experiencing this right now.

The Ferrari Roma is a mid-front-engined 2+ coupe developed under the theme of La Nuova Dolce Vita (the new sweet life), which is a contemporary reinterpretation of the carefree, pleasurable way of life ‘La Dolce Vita’ that characterized Rome in the 1950s and 1960s during the economic golden age.

The latest coupé from Maranello features harmonious proportions and elegantly balanced volumes which are very much in line with Ferrari’s front-engined grand touring tradition. Timeless and sublimely refined, from a technical point of view the Ferrari Roma introduces a series of unparalleled features that put it at the top of its segment in terms of performance and driving enjoyment.