Maserati Sambut Ulangtahun Ke 106nya Dengan A-Z : Dulu, Kini dan Esok Jenama

Maserati merayakan ulangtahun asas dan sejarahnya yang menjangkau lebih dari satu abad. Tepat 106 tahun yang lalu, Alfieri Maserati bersama-sama dengan dua adik beradiknya Ettore dan Ernesto mendirikan “Alfieri Maserati”, di nombor 1A, de ‘Pepoli, di tengah-tengah Bologna.

“Maserati dari A hingga Z”: adalah perjalanan visual dengan aliran gambar yang cepat membentuk cerita yang menarik, menceritakan semangat jenama dan usaha berterusan untuk prestasi, inovasi dan eksklusif. Penceritaan tepat pada waktunya mengikut rentak abjad dan menyenaraikan apa yang sudah, dan apa yang mendatang untuk Maserati.

Filem Jenama Maserati

Filem, “Maserati A-Z”, adalah perayaan jenama. Filem pendek yang menyoroti semua faktor di sebalik keberanian Maserati. Penceritaan ditulis dengan huruf abjad dan merupakan gambaran sempurna masa lalu, masa kini dan masa depan jenama.

Dalam 4 minit, filem ini menampilkan lebih dari 30 model dan pemeran eklektik moden, yang menyampaikan semangat abadi melalui gambar dengan kesan visual yang kuat.

Soundtrack adalah “Maserati Mix” khas dari “The Chase” oleh Giorgio Moroder.

TONTON DI SINI:

Maserati Alphabet: Abjad Keberanian

A – Alfieri

B – Bora, Boomerang, Biturbo

C – Customise

D – Design

E – Electrification

F – Fast

G – GranTurismo

H – Heartbeat

I – Innovation

J – Just one Look

K – Keep Dreaming Big

L – (True) Love

M – Made in Modena

N – Nettuno

O – Original

P – Passion

Q – Quattroporte

R – Rebel

S – Sound

T – Trident

U – Unorthodox

V – Visceral

W – Winning in Style

X – Xtravagant

Y – Yours Forever

Z – Zooming into the Future

Maserati Alphabet adalah perayaan masa dulu, masa kini dan masa depan jenama Trident ini.

Filem HERO ini mempamerkan pelbagai elemen yang menjadikan Maserati begitu berani, diakhiri dengan senarai model masa depan mereka.

Z bermaksud “Zooming to the Future”: Jenama ini bersedia menuju puncak dengan kereta, inovasi dan projek barhau yang revolusioner. Tumpuan sudah diberikan kepada masa depan.

SIARAN MEDIA

This year, the spotlight of the world mobility stage has been firmly on Maserati and the Brand has entered a new phase in its history, guided by the audacity embedded in its DNA.
A celebration of the past and a look to the future merge.

“We’re starting from our roots to build our future,” Maserati CEO Davide Grasso underlines. “We’re proud to have shown that our present is guided by the audacity of those who look to the future with confidence, undaunted by difficulties. 2020 marked the start of a new Era for our Brand and, now as never before, we need to be authentic and to return to our Marque’s timeless values to face the challenges that await us with our energy undimmed. For Maserati, this is a time to build our future.”

Maserati S.p.A.

Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine. The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.