2021 Adalah Tahun Jualan Terbaik Porsche Dengan 302K Penyerahan Kereta

Walaupun kekurangan cip ia tidak menghalang Porsche menjual jumlah kereta yang terbanyak pernah dicapai.

2021 mungkin merupakan tahun yang mencabar bagi ramai orang, tetapi bukan untuk Porsche. Syarikat itu meraikan prestasi terkuatnya dalam sejarah, menyerahkan 301,915 kenderaan di seluruh dunia, 11% lebih daripada yang dilakukan pada 2020. Kebanyakan pertumbuhan jualan datang dari AS, di mana jualan Porsche meningkat sebanyak 22%. Walaupun begitu, semua wilayah lain juga mengalami pertumbuhan yang ketara. Jualan Eropah meningkat sebanyak 7%, dan Asia-Pasifik, Afrika dan Timur Tengah berkembang sebanyak 8%. China merupakan pasaran tunggal terbaik untuk Porsche, dengan 95,671 kereta terjual pada 2021.

“Walaupun menghadapi cabaran yang ditimbul kerana kekurangan semi-konduktor dan gangguan yang disebabkan pandemik Covid-19, kami telah bekerja keras untuk membolehkan lebih ramai pelanggan daripada sebelumnya memenuhi impian mereka untuk memiliki Porsche,” kata Detlev von Platen, Ahli Lembaga Eksekutif yang bertanggungjawab untuk Jualan dan Pemasaran di Porsche AG. “Permintaan kekal tinggi dan buku pesanan kami kelihatan sangat kukuh, jadi kami memulakan 2022 dengan penuh momentum dan keyakinan di semua rantau di dunia.”

Berikut ialah siaran media Porsche dengan maklumat lanjut.

MEDIA RELEASE

Taycan deliveries more than doubled

The models with the highest demand in 2021 were again the brand’s SUVs, led by the Macan. 88,362 customers became Macan owners. The Cayenne followed in second place with 83,071 vehicles. The all-electric Porsche Taycan saw an outstanding increase: a total of 41,296 units, which is more than double the number of deliveries compared to the previous year. The sports car icon, the 911, was also handed over to more customers than ever before with 38,464 deliveries. The Panamera saw 30,220 deliveries. The 718 Boxster and 718 Cayman were delivered to 20,502 customers. 

Worldwide demand remains strong

Porsche increased its deliveries in all sales regions worldwide. Growth was especially strong in the USA, where 22 per cent more vehicles were delivered than in the previous year. In total, 70,025 U.S. customers bought a model from the extensive product range. Across the Americas, Porsche made 84,657 deliveries, also representing an increase of 22 per cent. China remains the largest single market for the sports car manufacturer and recorded an excellent overall result in 2021 with an increase of eight per cent over an already record year of 2020. In total, 95,671 vehicles were delivered to Chinese customers despite the challenges posed by supply bottlenecks. Overall, there were 131,098 deliveries in the Asia-Pacific, Africa and Middle East region, which is eight per cent more than in 2020. 

Porsche Asia Pacific – which recently celebrated its 20th anniversary in the diverse and exciting Asia Pacific region – contributed to the global sales growth with a record-breaking 51 per cent sales jump compared to 2020. The Taycan was the second-best selling model for Porsche in Asia Pacific, accounting for one in every five cars sold in the region. Battery electric and hybrid-electric models further accounted for 45 per cent of total Porsche sales in Asia Pacific, surging ahead of the world-wide average thanks to flourishing interest in electromobility and electrified Porsche models. 

Demand has also risen in the home market of Germany with 28,565 vehicles delivered, representing an increase of nine per cent. In total, 86,160 vehicles were handed over to customers in Europe – seven per cent more than in 2020. The high rate of electric sports cars was of particular note. Around 40 per cent of Porsche vehicles delivered in Europe in 2021 were electric: either plug-in hybrids or all-electric cars.