Mercedes-AMG WILL.I.AMG Adalah One-Off Yang Dibuat Dengan Rapper ‘will.i.am’
Mercedes-AMG, West Coast Customs dan penyanyi rap will.i.am bekerjasama untuk menghasilkan will.i.AMG
Pembuat supercar agak kerap membuat ‘one-off’ kebelakangan ini. Malah, baru minggu lepas Ferrari mengumumkan SP48 Unica. Baiklah, Mercedes-AMG mahukan sepotong kek itu juga. Mereka bekerjasama dengan ahli kumpulan Black Eyed Peas will.i.am serta West Coast Customs (dari Pimp My Ride) untuk membina one-off will.i.AMG ini.
Will.i.AMG diasaskan Mercedes-AMG GT 4-Door Coupé dengan elemen penggayaan daripada G-Class dan SLS Gullwing. Hanya terdapat 2 pintu pada will.i.AMG dan ia berengsel belakang dan sangat besar. Mereka membuka ke belakang untuk memberi akses kepada kedua-dua penghuni di tempat duduk belakang dan hadapan.
Bintang berbucu tiga Mercedes telah diubah suai untuk menampilkan ikon muka beruang bernama “Bear Witness”, dan maskot logo ini akan digunakan pada pakaian dan aksesori yang akan dijual di Mercedes-AMG Experience Centre. Sebahagian daripada hasil akan disalurkan untuk menyokong Yayasan i.am/Angel.
Penukaran dan pembinaan will.i.AMG telah didokumenkan dan akan dibentangkan dalam siri dokumentari enam bahagian yang dipanggil “DRIVE”.
Berikut ialah siaran media Mercedes-Benz dengan lebih maklumat.
MEDIA RELEASE
Mercedes-AMG cooperation with innovator, tech entrepreneur and global star will.i.am reaches a new level: Boundary-pushing and purpose-led re-imagined vehicle collaboration revealed in Miami during Formula 1™ Grand Prix USA Weekend
Affalterbach/Miami. Mercedes-AMG’s collaboration with multi-platinum American musician, tech entrepreneur, philanthropist and TIME 100 IMPACT Award winner will.i.am has gone from strength to strength since its launch in September 2021 and is now culminating in an extraordinary project launching May 5, 2022 in Miami and at www.will.i.am. Under strict secrecy, “The Flip”, an automotive masterpiece with an expressive design and a far-reaching message has been created. The one-off vehicle, named WILL.I.AMG, is a visible symbol of the goals of Mercedes-AMG and will.i.am to boldly drive forward new ideas, push boundaries and dare to do the impossible. In their sixth project together, will.i.am teamed up again with West Coast Customs to execute his fearless vision for “The Flip.” It also sets an example for the future: the mission of this joint project “The Flip – Innovation for Purpose” is to give more students from disadvantaged communities access to STEAM (science, technology, engineering, arts and math) education in order to be equipped with the skills required for future-focused jobs and to invent new technologies.
The world premiere of “The Flip” will be unveiled during the Formula 1™ Grand Prix USA in Miami/Florida in the company of prominent guests such as record world champion Lewis Hamilton. The expressly designed sports car is based upon the Mercedes-AMG GT 4-Door Coupé that has been extensively modified.
All the activities surrounding this one-of-a-kind vehicle based on the AMG GT 4-Door Coupé, influenced by design elements of the G-Class and the legendary SLS Gullwing will benefit will.i.am’s i.am/Angel Foundation to help build a STEAM-ready talent pool that will lift families and communities out of poverty. Mercedes-AMG is supporting this project enthusiastically because it also fulfils a lifelong dream of will.i.am: he is a car guy through and through and a Mercedes-AMG enthusiast who has always dreamed of making his personal Mercedes-AMG vehicle a reality.
Inspired by the Mercedes star logo and the vehicle sound, will.i.am created a bear-like face icon, which has been dubbed “BEAR WITNESS.” This icon is also the focal point of the BEAR WITNESS collection that features limited-edition apparel and accessories available at the Mercedes-AMG Experience Center in Miami and online. The BEAR WITNESS collection Drop 1 – Limited Edition will be available May 6, 2022 at 12 noon Eastern time/ 6:00PM Central European time on https://will.i.am. A portion of the proceeds will go to support the i.am/Angel Foundation.
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