Hyundai Grandeur Generasi Ke-7 Debut Sebagai Flagship Baharu Syarikat

Hyundai Grandeur juga dijual sebagai Azera di luar Korea.

Jenama Hyundai telah bercita-cita tinggi dalam dunia kereta selama beberapa dekad. Sejak dari tahun 1986, jenama Korea kelihatan membuktikan dirinya dengan sedan flagship dalam bentuk Hyundai Grandeur generasi pertama. Ya , memang, mereka mula-mula tidak pernah mencapainya, tetapi agak sukar untuk mengabaikan percubaan terbaru mereka di pasaran sedan flagship.

Hyundai Grandeur generasi ke-7 ini mendapat inspirasi reka bentuk luarannya daripada model seperti Staria terkini mereka. Ia mendapat lampu ‘Seamless Horizon’ yang kelihatan serupa dan gril parametric jewel.

Ia adalah kereta yang besar secara keseluruhan, tetapi kebanyakan jisimnya hanya diserlahkan oleh satu garisan aksara yang mengalir dari lampu depan ke lampu ekor dengan cara yang bersih sekali. Malah pemegang pintu terselit untuk bahagian badan yang tidak bersepah. Mereka juga telah memberikan Grandeur ini pintu frameless.

The Grandeur sama classy di bahagian dalam juga dengan bahan premium dan mampan yang digunakan keseluruhannya. Bentuk stereng adalah selaras dengan reka bentuk single-spoke wheel Grandeur yang asal. Gear selector telah dialihkan ke stereng dan ini membebaskan konsol tengah untuk lebih banyak ruang storan dan pengecas tanpa wayar.

Tidak mungkin Hyundai Grandeur ini akan sampai ke Malaysia, tetapi ia sangat menggembirakan melihat sejauh mana kejayaan jenama Korea itu.

Berikut ialah siaran media Hyundai dengan lebih banyak maklumat.

MEDIA RELEASE

Hyundai Motor Company today unveiled the bold new design of its seventh-generation Grandeur, badged as the Azera in markets outside Korea, flagship sedan. The all-new model comes six years after the sixth generation launched in 2016.

Since its original debut as Hyundai’s high-end sedan in 1986, Grandeur has led the Korean sedan market, with design and innovations that stand for success and premium quality. The seventh-generation Grandeur has evolved into a model with a new level of refinement and sophistication, full of innovative design cues and high-tech details, which reflects the great transformation happening in the mobility sector without losing sight of the model’s tremendous heritage.

Creating an exterior design that perfectly fuses art and technology

The All-New Grandeur’s exterior design takes inspiration from previous models and applies Hyundai Motor’s philosophy to reflect on its past while setting a course for the future.

One of the model’s most prominent aspects is its pure volume and excellent sense of proportions that balance premium and dynamic styling attributes. The All-New Grandeur is defined by a Seamless Horizon Lamp inspired by the first light of dawn, accentuating the model’s wide stance and harmonizing with its parametric jewel grill. The Seamless Horizon Lamp is a perfect fusion of technology and art and characterizes Grandeur’s future-focused design sensibility.

The large sedan’s pure volume is accentuated by a single character line that runs smoothly and horizontally from the headlamps to the rear combination lamp over clean, uncluttered body sides with frameless doors and auto-flush handles that reflect the model’s contemporary style and refinement.

Grandeur’s stretched wheelbase harmonizes with the boldly receding cowl point and C-pillar to provide an excellent sense of spaciousness as well as dynamic and sporty proportions.

The ‘Seamless Horizon’ design is also applied to the signature combination lamp that spans the taut rear end, emphasizing the model’s slim yet confident stance. 

An interior that serves as an oasis for relaxation and recovery

For the All-New Grandeur, Hyundai Motor created a wrap-around interior space trimmed in premium and sustainable materials to provide a clean, comfortable respite for busy lives.

The ambient mood lighting spreads softly across the door trim and the front of the dashboard, and interactive lighting on the upper right of the integrated display provides a new user experience. The pattern details on the door trim are designed with a delicate Korean aesthetic. Together, these elements provide passengers a calming space for relaxation and recovery.

The steering wheel was also inspired by the single-spoke design of the first-generation Grandeur and reborn in its current form by integrating and rearranging controls to provide a more optimized layout for the driver. With the gear knob moved to the steering wheel, the console space provides neat and clean storage conveniences and wireless charging tailored for diverse customer lifestyles and connectivity needs.

On the sleekly styled interior surfaces, designers applied real wood, aluminum and naturally dyed Napa leather quilted in a traditional Korean pattern to provide further differentiation and refinement. The sedan’s interior and exterior abound with sustainable materials. In addition to eco-process Napa leather, there is hygienic, anti-bacterial leather applied to various touch points.