Jenama Citroën Kini Di Indonesia Tetapi Tidak Di Malaysia

Stellantis telah memperkenalkan jenama Perancis yang bergaya Citroën ini ke pasaran Indonesia.

Citroën di Malaysia mempunyai sejarah yang panjang. Syarikat itu baru sahaja menarik diri daripada pasaran kita apabila Berjaya Auto Alliance memutuskan untuk meletakkan fokus mereka hanya pada jenama Peugeot, sambil terus mematuhi komitmen selepas jualan untuk pelanggan Citroën dan DS sedia ada. Walau bagaimanapun, terdapat beberapa spyshot model baharu seperti C3 dan C4 di Malaysia. Ini seolah-olah menunjukkan kemungkinan kembalinya jenama itu ke pasaran. Walau apapun, jenama Citroën kini berada di negara jiran kita, Indonesia.

Stellantis melantik Indomobil Group sebagai pengedar tunggal Citroën di Indonesia dengan kenderaan pertama yang dirancang untuk diperkenalkan pada 2023. Indomobil Group tidak asing lagi dengan kereta penumpang.

Mereka sudah mengendalikan jenama Jaguar, Land Rover, Audi, Volkswagen, Nissan, Suzuki dan Kia di Nusantara. Mereka juga mempunyai beberapa jenama kenderaan komersial di dalam kumpulan mereka. Jenama Citroën akan diletakkan di bawah PT kumpulan, anak syarikat Indomobil Wahana Trada.

Nampaknya sekurang-kurangnya tiga model akan ditawarkan di Indonesia – E-C4 semua elektrik, serta C3 dan C3 Aircross.

Berikut ialah siaran media mereka dengan lebih maklumat.

MEDIA RELEASE

Stellantis N.V., the parent company of Automobiles Citroën, has appointed Indomobil Group to operate Citroën’s business in Indonesia, the partners announced in Jakarta today. The partnership agreement designates Indomobil as sole distributor of the Citroën brand in Indonesia and includes the planned introduction of Citroën vehicles to Indonesia starting in 2023.

The Partnership Agreement, signed on 20 April 2021, stipulates that PT. Indomobil Wahana Trada, a subsidiary of Indomobil Group, will handle the distribution and sale of Citroën products in Indonesia.

Citroën is a French car brand established in 1919 by Andre Citroën. True to its three key values, humanity, well-being and audacity, Citroën is committed to providing outstanding customer experience by delivering clever solutions through product and technology innovation. A benchmark in terms of comfort, Citroën products will be complemented by services that bring peace of mind and well-being to its customers.

The automotive market in Indonesia has bright prospects in the coming years. With this strategic partnership, Citroën — as a European carmaker — will offer more stylish, high-quality vehicles that will enliven the automotive market in Indonesia. Citroën will be supported by Indomobil’s extensive reach through its official dealer network and service workshops. Indomobil also has deep experience and expertise in developing brands with successful long-term strategies.

Carl Smiley from Stellantis said, “Indomobil is an established and valuable partner, having a track record of success stories with global automotive brands. More importantly, Indomobil has the expertise and long experience in the local automotive industry and a strong focus on customer satisfaction. These are the qualities Stellantis looked for in partner to help us launch Citroën in Indonesia, which is part of our larger strategy for growth in the region under the ‘Dare Forward 2030’ global plan.”

Stellantis, Citroën, and Indomobil, as partners in this new business endeavor, are committed to make the presence of Citroën in Indonesia a shining success. Towards that aim, the companies will work together in the coming years to make that goal a reality.