2019 Tahun Jualan Terbaik Lamborghini

Mencerminkan kejayaan SUV Porsche bertahun-tahun yang lalu dengan Cayenne mereka.

Sama seperti Porsche bertahun-tahun yang lalu apabila SUV generasi pertama mereka, Cayenne meningkatkan kedudukan jualan mereka dengan serta-merta, kini datang berita bahawa Lamborghini mempunyai tahun jualan terbaik dan terima kasih kepada SUV pertama mereka, URUS.

Line-up baru Lamborghini pada tahun 2019 adalah versi revisi dari Huracan, Evo, yang menyumbang 2,139 jualan globalnya. Model utama mereka, Aventador, yang mana SVJ diperkenalkan, membentuk yang lebih 1,104.

Amerika Syarikat terbukti sebagai pasaran pengeluar paling menguntungkan, dengan 2,374 kereta dijual di negara itu, sementara China, Hong Kong dan Macau menyumbang 770 unit. Di UK, 658 Lamborghini dijual pada tahun 2019.

Pada tahun fiskal 2019 (1 Januari – 31 Disember), Automobili Lamborghini SpA meneruskan pendakian global yang kuat. Dengan peningkatan hanya 43%, dari 5,750 hingga 8,205 kereta yang dihantar kepada pelanggan di seluruh dunia, jenama kereta sukan super Itali telah meningkatkan jualan selama sembilan tahun berturut-turut dan telah menetapkan rekod jualan sejarah yang baharu.

KENYATAAN MEDIA

Stefano Domenicali, president and general manager of Automobili Lamborghini commented:

“The year 2019 was the most successful in our history. The team recorded a substantial increase in sales, leading us to unprecedented historical levels. In only two years we have managed to record sales more than double, a success that cannot be overestimated. This clearly demonstrates the strength of our brand, the quality and sustainability of our products and our business strategy.

Our Urus super SUV has been sold in nearly 5,000 copies, a number that is approaching our total sales volume in 2018. With new content and new technologies, our super sports car models with V10 and V12 engines have kept their market success.

At the same time, we have increased the popularity of our brand, especially with the help of generations of fans and younger customers, which have multiplied on social media channels, reaching over 40,000,000 followers. All these are a real achievement of the team and I would like to take this opportunity to thank every member of the Lamborghini team for inspiration and dedication, as well as to our shareholders and the group of which we are part for their continuous support. ”

Lamborghini is a global brand already, and sales volumes are well distributed in the three major regions. With 165 dealers serving 51 countries, all regions set a new sales benchmark in 2019 and contributed to overall sales growth over the previous year: EMEA (Europe, Middle East, Africa) – 3,206 cars (+ 28%), America: 2,837 cars (+ 45%) and Asia Pacific: 2,162 cars (+ 66%).

With 2,374 units sold, the US remains the single largest market, followed by mainland China, Hong Kong and Macau (770), United Kingdom (658), Japan (641), Germany (562), the Middle East (387), Canada. (376) and Italy (370). In all these markets, deliveries increased substantially and thus marked historical levels of national sales.

Both lines of super sports car models have achieved strong sales performance. Deliveries of the V12 Lamborghini Aventador with 1,104 units are still extremely robust. Lamborghini Huracan, introduced as Huracan EVO in 2019 with new design and improved technologies, was sold in 2,139 copies.

In 2019, after just five years of production, the Lamborghini Huracan with order number 14,022 left the assembly line, surpassing its predecessor Gallardo, who achieved the same volumes in 10 years, thus becoming the most successful Lamborghini of all time in sales point of view.

As expected, a substantial contribution to global sales growth came from the new Urus Super SUV, best ranked in its segment. In its first full year of market availability, the number of sales increased by 182%, from 1,761 in 2018 to 4,962 units sold in 2019!

The company confirms a confident outlook for fiscal year 2020. At the technological level, Lamborghini has decided to strategically develop hybrid variants for all models of next-generation super sports cars.

Also, Lamborghini continues its strategy in 2020 to present new models and initiatives within exclusive and personalized events for clients and journalists. In this context, Lamborghini is one of the first manufacturers to announce that it will not be present this year at the Geneva Motor Show.