Pelitup Muka Bertema Batik Jenama Volvo Menyokong Komuniti Tempatan

Volvo Car Malaysia bekerjasama dengan masyarakat tempatan untuk menghasilkan pelitup muka bertemakan batik ini.

Wabak ini telah melanda kebanyakan masyarakat tempatan kita. Dalam usaha untuk membantu mereka, Volvo Car Malaysia telah bekerjasama dengan Three Little Ahmads dan NanoTextile untuk menghasilkan koleksi pelitup muka anti-mikroba bertema batik yang dapat digunakan berganda dengan penapis PM2.5 yang boleh ditukar ganti.

Three Little Ahmads adalah jenama pakaian kanak-kanak Malaysia yang bergantung kepada ibu tunggal, wanita di kawasan luar bandar dan alumni vokasional GIATMara. Wanita-wanita ini mengalami kehilangan pekerjaan akibat penutupan kilang semasa PKP. Inisiatif Volvo Cars telah membantu mereka memperoleh pendapatan yang lumayan.

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Pelitup muka ini boleh dibeli dari pengedar Volvo Cars di seluruh negara dengan harga RM99 untuk sebungkus 3. Pelitup muka ini diperbuat daripada tangan 100% dari kapas. Mereka anti-bakteria, kalis air. Mereka boleh didapati dalam saiz sederhana dan besar dalam tiga warna.

Inilah siaran media Volvo Cars dengan lebih maklumat.

PRESS RELEASE

Volvo Car Malaysia, Three Little Ahmads and NanoTextile have come together to launch a collection of anti-microbial facemasks, known collectively as the ‘Volvo Batik Reusable Facemasks’. In addition to bringing more sustainable alternatives to disposable facemasks, the project employs the workmanship of local communities to support their livelihoods after facing unemployment and adversities due to the pandemic.

Locally designed by Three Little Ahmads – a Malaysian-founded children’s clothing brand and social enterprise – the facemasks are ethically sourced, made and produced by single mothers, women in rural neighbourhoods and GIATMara vocational alumnus, whose jobs were displaced due to retail factory closures during the Malaysian Movement Control Order in March 2020, resulting in some of them having to pawn off the jewellery they had received as dowries to make ends meet.

Hence, for each face mask produced, an individual from this target community group is fairly compensated. To date, the income from the production of these facemasks have not only provided these women with a stable source of income but also earned them enough to buy back all their jewellery from the pawnshop.

Sustainable and Fashionable ‘Omtanke’ also defines Volvo’s approach to sustainability, where its care for others extends to the planet as well. As an automotive company with one of the most ambitious climate goals in the industry, Volvo Cars is committed to protecting and improving the environment and wider society. One of the impending environmental concerns to come out from the current pandemic is the disposal of single-use surgical masks, which could end up in the landfill or the oceans as nano-plastics.

Recognising disposable masks as a fast-growing environmental concern, the three-way partnership produces reusable fabric facemasks with a unique Batik Tekap pattern as a tribute to the Malaysian art heritage.

Thoughtfully-made with Technology

Each facemask made with the wearer’s health in mind. Thoughtfully designed and assembled by hand, each mask is made up of 100 per cent cotton, anti-bacterial, water-repellent and provides bacterial and viral protection up to 100 gentle washes.

NanoTextile, the company behind the facemask’s anti-bacterial qualities, is a progressive textile company in Malaysia that offers leading technology solutions in textile production.

Taking into account cost, production wastage, product lifespan and potential health risks, NanoTextile employs nanotechnology to reduce the penetration of contaminated droplets and prevent possible infection of the fabric by viruses or bacteria. The addition of a PM 2.5 filter provides a fifth layer of protection and is tested to effectively filter out 90 per cent of viral
particles.

The Volvo Batik Reusable Facemasks comes in a set of three, with two available size options – medium and large. Each set comes in three colour variations, which are Dark Blue (sunflower), Navy Blue (stargazer lily), and Sky Blue (jasmine). Retailing at RM99 per set, the facemasks are currently available for purchase at Volvo dealerships nationwide.

For more information about the Volvo Batik Reusable Facemasks, please visit https://www.volvocars.com/my/volvo-branded-face-mask or follow Volvo Car Malaysia on Facebook http://bit.ly/VolvoMY-FB and Instagram http://bit.ly/VolvoMY-IG for more updates.